AI Insights · Timothy · July 2025
Top 5 Meal Kit Apps in Oceania on iOS: Q2 2025
Explore the performance trends of the top meal kit and specialty food apps in Oceania on iOS during Q2 2025, with insights on downloads and active users.
In the second quarter of 2025, the top meal kit and specialty food apps on the iOS platform in Oceania showed diverse performance trends. Here’s a closer look at how these apps fared:
Youfoodz: Custom Meal Plan saw a fluctuating download pattern, starting the quarter with around 2K downloads and peaking at 2.3K in mid-May. By the end of June, downloads decreased to approximately 1.8K.
HelloFresh: Meal Kit Delivery experienced a steady download volume, ranging from 1.7K to 2K weekly downloads. However, active users showed a slight decline, starting from 42.3K and ending at 34K by the quarter's close.
Vivino: Drink The Right Wine maintained a consistent revenue flow, peaking at $2.3K in late June. Downloads remained stable between 720 and 930 weekly, while active users decreased from 6.9K to 4.9K.
My Muscle Chef’s download numbers were modest, hovering around 500 weekly, with no significant spikes or drops noted throughout the quarter.
Marley Spoon exhibited a downward trend in downloads, starting at 534 and ending at 349 by the end of June. Active users, however, showed a unique increase, peaking at 9.1K in early June before settling at 8.5K.
The data, sourced from Sensor Tower, provides a detailed view of the app market dynamics in the region. For more insights, visit Sensor Tower's platform.
